sustainability
Supporting Woman in the Sacred Valley

First and foremost, supporting women is one of our main goals. They have the same capabilities as men. However, they do not always have access to the same opportunities. For this reason, we provide spaces and practical tools that allow women to become active participants in the tourism industry. Moreover, we support their path toward entrepreneurship because they can succeed. At the same time, this commitment aligns with responsible tourism in Peru. Empowering local women strengthens communities and contributes to sustainable tourism in the Andes.
QUICK SUMMARY

Equal Opportunities in the Tourism Industry
We firmly believe in being an equal employer for all people. Women have rarely had access to key roles within tourism companies. Therefore, we are actively working to change this reality. We are creating a professional environment that allows women to work successfully and grow within the tourism sector. Meanwhile, this approach supports sustainable tourism in the Andes by ensuring that economic benefits reach those who have traditionally been excluded.
Female Entrepreneurship Workshop – Sacred Valley, Cusco 2019
A clear example of this commitment is the Female Entrepreneurship Workshop – Sacred Valley – Cusco 2019. Together with Qaytu School Workshop, we organized this event for women who wanted to enter the world of entrepreneurship and start their own businesses. Moreover, the workshop aimed to strengthen women’s economic independence. For this reason, it contributed directly to responsible tourism in Peru and to community-based sustainability efforts.
Training and Knowledge Exchange
Distinguished international speakers trained artisans from the Qaytu School Workshop. Consequently, participants gained tools to enter entrepreneurship and contribute to the development of Peru. This knowledge exchange supports sustainable tourism in the Andes by valuing local skills and long-term empowerment.
Speakers and Professional Backgrounds
Katherina Kuschel, PhD (Chile)
Holds a PhD in Social Psychology from the Autonomous University of Barcelona, Spain. Commercial Engineer from the University of Development in Chile. Researcher at the Metropolitan Technological University of Chile. Research focuses on female entrepreneurship, work-family balance, well-being, entrepreneurial failure, ecosystems, and innovation. International mentor and speaker.
RocĂo Ruiz-MartĂnez (Spain)
PhD candidate in Humanistic Studies at Rovira i Virgili University, Spain. Research focuses on transition from necessity-driven to opportunity-based entrepreneurship. Holds master’s degrees in Gender Studies, Business Law, and Management. Consultant for a foundation of the Chilean government.
Olga Cirilo (Peru)
Doctorate in Business Administration. Research focuses on real benefits and impact of microfinance on female entrepreneurship. MBA from ESAN University. Specializes in health marketing and entrepreneurship. General Manager of VMJ Marketing, university-level marketing professor.
Ongoing Commitment to Inclusion
Finally, we continue working toward a better world by promoting the inclusion of women at higher professional levels. For this reason, our efforts remain aligned with environmental commitment in Machu Picchu and with broader goals of responsible tourism in Peru.
Frequently Asked Questions
Final Thoughts
Supporting woman is one of our main goals. They have the same capabilities as men, yet they do not always have access to the same opportunities. Through workshops, training, and knowledge exchange, we provide spaces and practical tools that allow women to become active participants in the tourism industry. This commitment aligns with responsible tourism in Peru, empowering local women, strengthening communities, and contributing to sustainable tourism in the Andes. We continue working toward a better world by promoting the inclusion of women at higher professional levels, ensuring our efforts remain aligned with our broader social and environmental goals.
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Social Context in Andean Communities
In many villages and economically vulnerable areas, women are expected to be calm and obedient. In addition, they often receive less education and are encouraged to marry young and raise children. Some women are single mothers. Others, however, have always wanted a professional career while sharing their Andean culture and landscapes with visitors from around the world. As a result, sustainable travel experiences in Cusco must also address social inequality. Supporting women helps create long-term environmental responsibility in Peru by strengthening local leadership and resilience.